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Micro’s success story began as a matter of convenience, when the inventor of the micro®Scooter, Wim Ouboter, needed to find a vehicle for a “micro” distance. It was to be light, foldable and simple to drive. Thus the Micro scooter was born, and soon became a item known world-wide. Robust and simple to handle with its three wheels, the Micro scooter has naturally become a best-seller amongst the littlest ones because from 2 years old your child can taste the thrills of the micro ride. Older children prefer the Micro Flex or the Micro Sprite. Without a doubt, Micro is the best brand of kid's scooters with over 10 million scooters sold worldwide.
Micro Mobility is represented in the Netherlands by Micro Step. Micro Step was founded by Joanna Monkhouse in 2008, first distributing the Mini Micro, Maxi Micro and G-bike and since 2016 the exclusive rights for distribution of the Micro scooters in the Netherlands.
Joanna: "We truly believe that once you have experienced the ease with which children use the scooter, and the speed it brings to getting around, it will become part of your daily life. Our children take them everywhere - to school, the supermarket, the park, on train journeys, even to bed! It's so lightweight it's perfect to bring along anywhere and everywhere - you can hook it over the buggy, put it in the bakfiets or in the car. If you child tires of scooting himself he can hop on with both feet and you can pull him along. As soon as you see the stability of the Mini Micro you'll wonder why anyone would buy any other kind of scooter, 3 wheeled or otherwise".
More than just a great toy, the scooter is a simple mode of transport and a fun form of exercise. The Mini Micro scooter has really changed our lives. We want it to change your life too!
The Micro story began just 15 years ago when Micro founder Wim Ouboter was 30 years old and living in Zurich. He encountered a small problem - his favourite sausage shop was too far to walk to, but not far enough to drive to. 'I called it a micro-distance,' he says. A former banker turned inventor, Wim decided to find a new way to get his daily sausage. Remembering the scooters of his youth, he set about making an adult version, 'a primitive scooter using the wheels of some inline skates; it worked well, but the only problem was that when I went downtown on it, people laughed at me.' With his characteristic mixture of a child’s desire to be cool and a grown-up's application of technology, Wim worked at the scooter until it was small enough to hide in his backpack. It still took another 10 years (and the constant encouragement of his wife) to get the invention on the road. Now, several million Micro scooters later, they are still an important part of Ouboter family life. Asked if his two young children use his scooters, he says, 'Of course. Who do you think are my guinea pigs?'
Wim and his business partner Hans-Peter Bolliger, now CEO of Micro Mobility Systems, attended trade shows in 1999 with their first professionally developed scooter. Called a Kickboard, the 3-wheeled scooter won the the Design Prize by Stuttgart Design Centre. They sold more than 9 million scooters by the end of 2000.
Following the introduction of the Kickboard, Micro developed several other award-winning, best-selling 2- and 3-wheel scooters which can now be found in stores worldwide. A combination of Swiss design and cutting edge technology continues to be the formula Micro employs, setting the standard for innovative, compact and portable lifestyle mobility products. No other Swiss design has captured the world’s imagination so quickly. Today Micro continues to deliver quality and innovation and is recognized as the leading brand in its field.
Much more than a trend, Micro Scooters represent a lifestyle: fun, sport and transport all in one.