Yumbox was developed by two well travelled American mothers. They are fervent proponents of the Mediterranean diet which reinforces moderation and balance. Their mission is that Yumbox will help kids to easily integrate those concepts into their lifestyle. While Yumbox is fun to use and a pleasure to pack, it is also an educational tool that helps children develop healthy eating habits. Encourage your kids to pack their own Yumbox and soon they will be making healthy choices for themselves.